SEKKISEI
Brand Design

Sekkisei was invited to attend in the 2nd China International Consumer Products EXPO, and I was responsible for the brand design of the Sekkisei Brand Hall (500m2). 

Project Backgroud

The new offshore duty-free policy in Hainan has driven a significant surge in cosmetics sales. Seizing this market opportunity, KOSÉ decided to participate in the 2nd China International Consumer Products Expo held in Haikou from July 26 to 30, 2022. The company showcased its flagship brand, SEKKISEI, marking its debut at the expo and its first entry into the Hainan offshore duty-free market.

My Work

Independently responsible for the graphic design of the entire brand pavilion, including corporate introductions, history walls, barricades, posters, and signage, ensuring all visual elements align closely with the brand’s identity and tone

ndependently completed the design of digital display content, covering product iPad displays, LED screen presentations, and live-streaming backdrops. Also responsible for the UI/UX design of the CW interactive game interface

Project Results

The brand pavilion attracted over 280,000 visitors in total, effectively increasing SEKKISEI’s brand awareness in the Chinese market and significantly enhancing customer loyalty. The client highly praised the brand design, stating that although there were some shortcomings in the construction and operation phases, the design aspect was the only part that gave them complete peace of mind.

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