MIUMIU POP-UP
Campaign
To launch MIUMIU’s new parfume “Lost In Grace”and maximize social media impact, MIUMIU China has decided to set up a pop-up store in downtown Shanghai, China
Campaign Background
Brand value: an outpost for the refined femininity, a tangible expression of the energy conveyed by women’s natural contradictions and provocative personalities
Product concept: the perfect combination of fashion and fragrance, and encourage women to “Take Me Time”
Highlights of products: iconic Prints; Top note: Juicy pear;
Heart note: Iris; Base Note: Cedarwood
Key Version from global
Our Task
Enhance product appeal inspired by brand value and the new fragrance concept
Enrich impressive onsite brand/product experience
on our pop-up
Accelerate engagement & purchase intention
Front View
pop-up design
Side View
Left Side View
Back View
Five immersive
interactive rooms
At the pop-up event, we designed five immersive experience rooms, each featuring unique interactive elements that allow visitors to engage with the MIUMIU parfumes in entirely new ways. Through tactile, visual. At the end of tour, we also have a fun lucky draw, giving visitors the chance to win exquisite gifts and take home a memorable brand experience.
Give Away Gifts
Results
The event, held on November 24, 2023, received highly positive feedback from both the client and consumers, attracting over 1,000 visitors per day. Over the 10-day campaign, a total of 14,639 customers actively engaged with the brand.
